Originality is paramount when creating your brand's logo. This is your business’s chance to make a lasting impression and become recognisable. To achieve this, integrate your business name into the design in a distinctive manner, and use unique colours that are specific to your brand. Your logo should encapsulate the essence of your products or services in a way that resonates with your customers and clients, ensuring they remember you.
Make sure to prominently display your logo on all packaging and within your business premises to reinforce brand recognition. Additionally, consider how your logo aligns with your Unique Selling Proposition (USP). A well-crafted logo should not only be visually appealing but also clearly communicate what sets your business apart from the competition.
When undergoing a refit, seize the opportunity to incorporate your logo in a way that maximises its visibility and impact.
Here are some ways to do this.
Exterior Signage
Make sure your logo is clearly visible on all exterior signs. Position it on storefront signs, windows, and any outdoor advertising to capture the attention of passersby. This visibility reinforces brand recognition and draws potential customers into your establishment.
Branded Decor
Incorporate your logo into the interior decor to create a cohesive and branded environment. Use your logo on wall art, custom furniture, and fixtures to weave your brand identity throughout the space, making it a memorable and unique setting for customers.
Uniforms and Staff Badges
Update staff uniforms and badges to prominently feature your logo. This consistent branding reinforces your brand identity with every customer interaction, ensuring that your staff embodies and promotes the brand at all times.
Digital Screens and Displays
Showcase your logo on digital screens along with promotional content. Strategically place these screens in high-traffic areas to catch the eye of customers and reinforce your brand through dynamic and engaging visuals.
Flooring and Carpeting
Packaging and Promotional Materials
Update all packaging, shopping bags, menus, brochures, and promotional materials to feature the new logo. Consistent branding across all materials maintains a unified brand image and ensures that customers recognize your brand at every touch point.
Office Supplies and Stationery
Ensure all office supplies, stationery, and business cards prominently display the updated logo. This consistency in branding contributes to a professional and cohesive brand image that permeates all aspects of your business operations.
Vehicles and Delivery Trucks
Brand company vehicles with the new logo to increase visibility while on the move. This mobile advertising boosts brand recognition and ensures your logo reaches a broader audience.
Online Presence
Refresh your website, social media profiles, and email signatures with the new logo. Aligning your digital presence with your physical space creates a seamless brand experience for customers, reinforcing your brand identity across all platforms.
Read our case study on the Fire Brigades Union Nottingham. Here at Vision we were proud to deliver the new East Midlands Headquarters for the Fire Brigades Union in West Bridgford, Nottingham.
Vision ensured the new office was a relaxed, modern, and inspiring place to work that the FBU would be proud to call home. Throughout their refit, we integrated colours from their logo to consistently convey a clear and cohesive brand message.
By thoughtfully incorporating your logo during a refit, you can create a strong, unified brand experience that enhances recognition and leaves a lasting impression on your customers. At Vision, our designers will work with you to create your unique logo.
Get in touch with our team today Vision to discuss further your requirements.
Follow us on Social Media